Love Jiuzhaigou, dedicate Fuqiduo's love

Twenty-One Years of Spring and Autumn — Jiahe Green Shade Initiative

Since participating in the Jiahe Green Shade Initiative, this has been the second exclusive corporate scholarship activity by Jiaxing Fuqiduo Thermal Bed Co., Ltd.

On August 15, the 2025 Jiahe Green Shade Initiative Jiuzhai, Sichuan Scholarship Matching Ceremony was successfully held. As a caring enterprise, Jiaxing Fuqiduo Thermal Bed Co., Ltd. supported this public welfare initiative with a sense of corporate responsibility. Distributors from Beijing, Hengshui in Hebei Province, Nanjing in Jiangsu Province, Liuzhou in Guangxi Province, Yiwu in Zhejiang Province, Jiaxing City, Ningbo City, as well as Deyang and Luzhou in Sichuan Province, and Lu’an in Anhui Province became “Green Shade Ambassadors,” forming pairs with ten financially challenged students from Jiuzhai. With love, they helped relieve the students of the burden of tuition and lifted up the faint light of dreams on their road to education.

The company’s dedication to acts of great love and charity began as early as 2014. Over the past decade, employees and distributors from across the country have voluntarily formed visiting teams under the company’s organization, traveling to charity schools, communities, nursing homes, armed police units, sanitation departments, and pandemic frontlines to provide care and support. These charitable acts have been praised by local governments, society, and civil affairs departments. After joining the Green Shade Initiative, the company has become even more meticulous in organizing and planning every detail of its charitable activities.

When the 2025 Jiuzhai Scholarship Matching Activity Plan was released, it aroused a strong response among employees and distributors. Upon hearing the news, distributors immediately applied for sponsorship slots, but due to limited quotas, many distributors and employees were unable to fulfill their wishes. Nevertheless, the enthusiasm and goodwill of employees and distributors toward education have not diminished.

At the Jiuzhai Scholarship Project Matching Ceremony, Zhu Qunfeng, Member of the Standing Committee of the Jiuzhai County CPC Committee and Deputy County Head, presided over the event. Pan Jingguo, Member of the Standing Committee and Minister of Organization of Jiuzhai County, delivered a passionate speech, warmly welcoming and sincerely thanking friends from Jiaxing, caring enterprise representatives, and kind-hearted individuals who came from afar to support Jiuzhai.

“Education is the cornerstone of national rejuvenation and social progress, and the fundamental way to break the intergenerational transmission of poverty. We deeply understand that the future development of Jiuzhai depends on talent, and the foundation lies in education,” Minister Pan said. “The Jiahe Green Shade Initiative has crossed thousands of mountains and rivers, spreading affection on the land of Jiuzhai, fully reflecting the deep friendship between the people of Jiaxing and Jiuzhai, and demonstrating the precision and strength of paired assistance in education and talent cultivation.”

At the same time, he expressed his earnest hope that in the future, more caring enterprises like Fuqiduo and more social forces from Jiaxing would continue to pay attention to Jiuzhai, support its education and various development initiatives, and let the flower of “paired assistance” bloom more brilliantly on the land of Jiuzhai.

At the matching ceremony, General Manager Qu Yazhi, on behalf of Fuqiduo, also delivered a speech, fully expressing the care and concern of all Fuqiduo members for the students.

The company, together with its distributors, uses practical actions to interpret Fuqiduo’s business philosophy of “taking from society and giving back to society”:

“As a healthy home furnishing enterprise, Fuqiduo has always believed that true warmth not only lies in caring for the sleep health of the people but also in conveying upward social energy. In the future, we will continue to work hand in hand with distributors across the country to make charitable education assistance a sustainable public welfare platform, allowing more students from poor families to feel the true meaning of ‘Fuqiduo’!”

Luzhou distributor Tu Youyu, as a representative of the caring individuals, shared a message with the students:

“Students, I come from the mountains just like you. These scholarships are seeds of hope. I hope you will bravely pursue your dreams, and after you succeed, give back to your hometown so that this ‘blessing’ can continue to spread!”

At the ceremony, each caring participant was awarded the “21st Anniversary Green Shade Ambassador” certificate from the Nanhu Evening News, and together with the corresponding sponsored student, they solemnly signed the “Jiahe Green Shade Initiative Jiuzhaigou Scholarship Project” agreement, leaving a warm commitment of deep affection that transcends mountains and seas — the caring individuals promised to sponsor the students’ tuition for four years, serving as strong supporters on their path of study; while the sponsored students pledged to study hard and not fail the kindness that has come from afar.

Caring for Jiuzhai and dedicating love — Fuqiduo people always uphold a strong sense of social responsibility and have infused this scholarship activity with solid charitable strength, allowing this goodwill that travels across a thousand miles to take root firmly.