Immersive Cultural Journey — Xitang Ancient Town Embraces the Spirit of Thermal Wellness

Immersive Cultural Journey — Xitang Ancient Town Embraces the Spirit of Thermal Wellness

Thousands Join Fuqiduo’s ‘Five Blessings’ Experience During the Thermal Culture Festival

To conclude the Fuqiduo Thermal Culture Festival, Jiaxing Fuqiduo Thermal Bed Co., Ltd. organized an immersive cultural experience at the picturesque Xitang Ancient Town — a thousand-year-old water town in Jiaxing, Zhejiang Province.

Nearly 1,000 customers and staff members from the Jiangsu–Zhejiang region gathered to celebrate Chinese heritage and explore the connection between thermal wellness and cultural vitality. Fuqiduo established a Festival Check-in Zone within the scenic area, where guests participated in the interactive “Collect Five Blessings” activity — a fun and meaningful way to deepen engagement with the festival’s themes of warmth, harmony, and cultural renewal.

As visitors wandered through Xitang’s historic bridges and waterways, they discovered how Fuqiduo’s brand spirit of warmth and craftsmanship mirrors the enduring beauty of traditional Chinese culture.

The event not only strengthened customer relationships and regional team cohesion, but also expanded Fuqiduo’s vision of integrating cultural storytelling with technological innovation — bringing the warmth of thermal wellness to every aspect of life.

Fuqiduo — Engineering Extraordinary Living.